When you face an a especially tough conflict with another person what is your first instinct? If you are like most people, you jump straight into persuasion mode, intensify your emotions and keeping on facts. But all of this usually results in higher walls between you and the other person. These risks can be deadly for interpersonal relationships and even the entire organization. Everyone Remains trapped in a frame of their own perceptions. The best way out of this disagreement is to RE-FRAME them.