Purity
The clarity of thoughts, intentions and actions.
- Individual- Be authentic and loyal to universal values to better express your thoughts, emotions and to achieve peace of mind.
- Organizational- Implementing an effective Ethical Code reflects the organization’s desired values and the guidelines it has set for maintaining honesty, fair dealing and integrity throughout its operations.
- Society- We should be clear about our intentions and desires out of the understanding that our choices affect others, and vice versa, other people's choices affect our own.