Purity

The clarity of thoughts, intentions and actions.

• Individual- Be authentic and loyal to universal values to better express your thoughts, emotions and to achieve peace of mind.
• Organizational- Implementing an effective Ethical Code reflects the organization’s desired values ​and the guidelines it has set for maintaining honesty, fair dealing and integrity throughout its operations.
• Society- We should be clear about our intentions and desires out of the understanding that our choices affect others, and vice versa, other people's choices affect our own.