About us

The courage and ability to lead to a better world by connecting between thought, emotion and actions, and the fulfilment of the universal potential.

• Individual- An opportunity to create a positive impact on the world while understanding others' perspectives.
• Organizational- Promoting collaborative activities between various teams and business units can encourage the understanding of each other’s differences and, in turn, lead to internal organizational change which is needed for adding value to humanity.
• Society- Our ultimate goal is to create and maintain partnerships that magnify impact through collaboration.

Harmonious existence with all the components that create the whole.

• Individual- Incorporate mindfulness into your daily life and keep reminding yourself that everything happens for a reason.
• Organizational- Once we've created the right conditions to work together, we can encourage team members to be more cooperative.
• Society- Tolerance towards conflicts and disagreements in a way that helps improve collaborations.

The freedom (and the desire) to choose, based on responsibility and understanding of the framework of abilities and economic possibilities at any given moment.

• Individual- An individual who has the capabilities to: manage their own finances, search for and evaluate information in order to make wise financial decisions, and define, plan and execute goals – are able to achieve their life goals more effectively.
• Organizational- The organization should manage its resources efficiently and effectively using business models that provide value to all the stakeholders involved in the business (including employees, suppliers, communities, etc.).
• Society- Expanding circles of influence through collaborations and delivering the knowledge and tools needed to address today's financial challenges.

Realizing the self’s full potential (while being at peace with our choices).

• Individual- Being present, having a sense of purpose and accepting your choices and decisions.
• Organizational- Defining the organization’s vision, mission, values and strategic goals.
• Society- One’s vocation becomes a measure of their success.

Give your own from a sincere, empowering and true place.

• Individual- Turning the organization's employees into deed-does.
• Organizational- Listening to the needs of the organization and the needs and challenges of the community.
• Society- Establishing sincere and ongoing cooperation with various bodies.

An internal, personal, continuous and constant process that leads us to a quiet place, balanced and tranquil within us.

• Individual- Accept your strengths and weaknesses and focus on your internal self to be the person you really want to be.
• Organizational- An organization that has a vision and knows what it wants to be can run its operations effectively.
• Society- Acting in an environment that allows you to express your feelings and emotions, while also maintaining a healthy work-life balance.

A range of channels that facilitate the sending and receiving of information with a synchronization, authenticity, respect and precision which lead to an understanding of messages the way they are.

• Individual- A positive self-consciousness provides you with the benefit of happiness, increases your chances of success, and enables you to reach your fullest potential.
• Organizational- Performing meaningful activities with employees and customers encourages the implementation of positive language and effective communication.
• Society- When we work from a community-based approach, both in our personal and professional life, we inspire others to communicate in a more effective way.

The clarity of thoughts, intentions and actions.

• Individual- Be authentic and loyal to universal values to better express your thoughts, emotions and to achieve peace of mind.
• Organizational- Implementing an effective Ethical Code reflects the organization’s desired values ​and the guidelines it has set for maintaining honesty, fair dealing and integrity throughout its operations.
• Society- We should be clear about our intentions and desires out of the understanding that our choices affect others, and vice versa, other people's choices affect our own.

Protecting and enhancing existence through economic, social and environmental balance – for us and for the generations to come.

• Individual- The beginning of the process stems from the personal responsibility of the individual.
• Organizational- Developing activities that reduce one’s environmental imprint and ecological footprint.
• Society- Promoting environmental initiatives and additional efforts in order to effectively embrace sustainability.

An internal driving energy that enables a dynamic pace of life, vibrancy and consent renewal.

• Individual- Restrain from behaviors that drain your energy and, instead, do more activities that boost your energy.
• Organizational- Increasing employees' energy levels: physically, emotionally, mentally and spiritually.
• Society- Energy management is the key to maintaining a long-term level of performance.

Action in the community, based on inner strength and love for others.

• Individual- Those who do good are happier, healthier people with a higher sense of meaning and purpose.
• Organizational- Volunteering generates better business value alongside employee empowerment and loyalty.
• Society- Individual, community and organizational volunteering is extremely important for developing a thriving community.

Each person has his or her uniqueness. All of us comprise the whole and constitute part of it.

• Individual- Each human being is a unique and special individual, and yet together we all are one – like a single interconnected organism, where the whole is greater than the sum of its parts.
• Organizational- Promoting diversity and inclusion among employees and the organization's target audiences.
• Society- Increasing the degree of mutuality of respect for each other, as well as the level of shared interactions and hope.

Recognizing that everything exists and taking responsible action for ensuring ‘what is’.

• Individual- Embrace a consciousness of abundance and an open mindset, and you will find that there are simple obtainable solutions to your most complex challenges.
• Organizational- By developing an abundance mindset, organizations can make a positive and meaningful change in the lives of millions of people.
• Society- Recognition that abundance is everywhere and it is fully within our reach, but we are also responsible for preserving the natural resources that make up this abundance so that they can persist for future generations.

The model distinguishes between three ways in which doing good can be present in our lives:

• Believing – our choices of perceptions and attitudes.
• Being – our 'inner space' of feelings and emotions that reflected in our presence and energy.
• Doing – our actions and behaviors There are various interactions between the three dimensions - they affect each other and are influenced by one another, so it is a dynamic and flexible process.

The Doing Good Model believes in the ripple effect. When the individual is connected to his/her own values with a doing good mindset, it is then reflected on their immediate surroundings and outwards, influencing their organization, and impacting the society as a whole.