DGM Inside measure and certifies companies on the basis that doing good is also good business. The DGM Inside tool quantifiably and objectively measures the degree to which a corporation succeeds in Doing Good, both inside and outside of its value chain.
For Individuals- Directly measures employees' commitment to doing good.
For Organizations- Distinguishes between beliefs and actions.
For Society-Effectively measures the organization's potential social impact.
The six dimensions of DGM Inside are derived from the two principles of DGM: the circles of influence (starting with the individual, and moving up to the organization and society, at large), and the dimensions of implementation (believing, being, doing). Altogether, it represents the "Dong Good Footprint":